The price a buyer pays on Daraz is not the money you keep. Between the order and your bank account sit Daraz's fees, shipping charges, returns and, of course, what the product cost you in the first place. Sellers who only watch sales often find out months later that a best-seller was barely breaking even.
This guide walks through the calculation one step at a time, so you can do it for any order.
Step 1: Start from the payout, not the sale price
Daraz pays sellers through weekly statements. For each order line, the statement shows what the buyer paid and then every amount Daraz takes out. The number at the end is the payout for that order. That payout is your real starting point.
The deductions you will usually see include:
- Commission, a percentage of the item price that depends on the category.
- Payment fee, charged for processing the buyer's payment.
- Shipping fee paid by the seller, depending on your shipping setup and the item's size and weight.
- Other charges, such as campaign or programme fees you joined, and any adjustments.
Rates change by category and over time, so read them from your own statements rather than from an old rate card. That is also why profit should be worked out from real payouts.
Step 2: Know your landed cost per piece
Your cost is more than the price you paid the supplier. For imported stock, the landed cost per piece usually includes:
- Supplier price, converted to rupees at the rate you actually paid
- Freight from the supplier to Pakistan, split across the pieces in the shipment
- Customs, clearing and local delivery to your warehouse
- Packing material for each order
When a new batch arrives at a different cost, old sales should keep the cost of the batch they came from. Mixing them makes last month's profit change every time you restock.
Step 3: Subtract
For one order line the formula is short:
Profit = Payout − (Landed cost per piece × quantity) − Packing
Here is a worked example with example numbers for a single steel tumbler:
| Line | Rs |
|---|---|
| Buyer paid | 1,450 |
| Commission, payment fee and shipping (from the statement) | −262 |
| Payout | 1,188 |
| Landed cost of one tumbler | −520 |
| Packing | −35 |
| Profit | 633 |
Two more ratios help you compare products:
- Profit % of payout: 633 ÷ 1,188 = 53%. How much of what Daraz pays you is yours to keep.
- ROI: 633 ÷ 555 = 114%. What each rupee spent on stock and packing brings back.
Step 4: Do not forget returns
A returned order often still costs you the shipping both ways, and sometimes the item cannot be sold again. Count returns against the product that caused them. A product with a 10% return rate needs a bigger margin than one that is never sent back.
Doing this for hundreds of orders
The method above works by hand for a few orders. With several stores and hundreds of orders a week it turns into a full-time spreadsheet. SellerPoint reads your weekly Daraz statements, matches each line to your product and its landed cost, and shows profit, profit % and ROI per order, per product and per week, for all your accounts together.